Articles

Amara's Law and Cultivated Meat: A Case of Tech Evolution, Not Failure

WeBeGreen

As the media dismisses cultivated meat as dead we ask whether this dip in excitement and investment isn’t part of a normal trajectory for all new technologies. Read more

What past disruptions tell us about Cellular Agriculture and Alternative Proteins

WeBeGreen

Incumbent industries are almost always too slow to adapt to new technologies which leads to their downfall. This doesn"t have to be the case with our food system. Read more

Cultivate your palate for a new type of food

WeBeGreen

In London, 2013, at a live packed press conference, Dutch scientist Mark Post unveiled the first lab-grown meat burger. The patty, prepared by a chef, was presented to food critics and an excited audience, all of whom were suitably impressed. Read more

Precision Fermentation: The Future of Food

WeBeGreen

It"s no secret that animal agriculture is one of the leading causes of climate change and environmental degradation. We can"t raise and slaughter 86 billion land animals and wrest 2–3 trillion marine animals out of the seas every year without suffering some consequences. Read more